Sauteed Events
to Remember
Ilish Tales with Doctors' Choice
For Bengalis, ilish maach is more than just a fish—it’s an emotion that defines celebrations, nostalgia, and the soul of their culinary heritage. Recognizing this deep-rooted connection, Doctors’ Choice introduced Ilish Pokho, a festival that pays homage to Bengal’s love for ilish. It was crafted to bring people together in the celebration of timeless flavors, allowing them to savor both traditional and modern takes on this beloved delicacy.
Flavor Meets Tradition
To highlight the emotion behind ilish, Doctors’ Choice Cooking Oil became the trusted companion for this gastronomic journey. We organized engaging outdoor events, bringing the celebration to life with live cooking sessions, community gatherings, and food-tasting experiences that revolved around classic dishes like ilish bhaja and exciting fusion creations. These activities allowed people to immerse themselves in the festive spirit, blending tradition with innovation.
Celebrating Ilish, Everywhere
To further amplify the festivities, we collaborated with renowned food bloggers and influencers who shared their creative recipes, cooking hacks, and personal stories with ilish on social media. Their captivating content not only expanded the reach of the event but also encouraged people to experiment and recreate these delicacies at home with Doctors’ Choice Cooking Oil, ensuring every dish turned out perfect. Together, we turned Ilish Pokho into a festival that was celebrated both offline and online, creating a buzz that resonated with audiences everywhere.
From
our hearts
to yours
Dil-ightful Glimpses
